And like that I'm a bikini designer and company director at LAYA Bikini.......WHAT?!!!!
Are you ready to do your own thing? Do you want to build your own empire but don't know where to start? This was me a year ago! I was working as an Event and Marketing Manager always planning new events, music festivals and fashion shows. LOVED it. BUT a little voice that got louder and louder told me that wasn't it! And it bloody wouldn't shut up!
For a whole year I had nagging thoughts of how bad I wanted to do my own thing. Then the big question: What is it going to be?? What am I good at and why did I think I could even do it? I don't come from a family with business background, a lot of money, let alone designer experience. And still something pushed me further and further...
I started my Blog Wanderlust by Val three years ago as a creative outlet and to share my interests. As a dedicated surfer and beach girl I decided to do a DIY Bikini Bottoms Post as I love cheeky bikini's that look cute and stay on. The post did extremely well and got featured on several pages and a magazine. It still gets the most traffic out of all of them! You probably guessed it. This post was the trigger! And all of the sudden it became quite clear. I decided I'm going to design my own bikini collection. And that's it! It was that easy :)
Haha I WISH!!!! It certainly wasn't :D
When you start out you go through stages of
- self doubt
- and uncertainty (this stage will never stop, you just need to learn to trust yourself)
For a while I wasn't sure where to start and tried to gather as much information as I could. This is where some people get lost and overwhelmed. It's easy to get too much information to get scared! Don't! The best thing that happened to me was that once I made up my mind I had external deadlines I needed to consider . The manufacturers have production slots and if you want your bikini's ready for the summer season you have to work within their schedule. This was a good thing as I couldn't think too much about it, I just had to do it!
JUST DO IT!
You'll learn along the way. But if you don't start you won't make mistakes that are absolutely crucial for your business and you will NEVER start! Honestly this is the number 1 advice I give people when they ask me how to start and if I have any tips to share.
The main thing you need to ask yourself is: are you passionate about whatever you want to do? Very important, as this is essential to endure this roller coaster of a journey. Then, simply start the process. You'll be amazed how quickly you'll rise up to the challenge!
Don't do it for the money!
Money should not be your main motivator! Being an entrepreneur is anything BUT glamorous. It means long hours on your computer, daily knock backs and a lot of self motivation to keep going. Your business might not make money for quite a long time so do not quit your job just yet! I took on a part time job which is great but some people don't have that luxury, so you might find yourself working before and after your day job! This is exactly why your business needs to be something you can see yourself doing for a long time...
I'm not going to lie it can be super stressful at times, but I learned to trust myself and it's so rewarding to build something that is completely your own! The people you get to know, the ups and downs and your ever growing potential...it's all part of it.
So ask yourself! What is stopping you to take that leap? If it's self doubt and fear I dare you to take the first steps. And I promise you, you won't look back!
If you have any questions on how to start or you're stuck, message me! Maybe I can help :) I'll do another blog post with tips on how to set up the basics of a retail business soon. Stay tuned!